In an exciting 12-year partnership launched in 2023, Nike and the Tokyo Giants, Japan’s largest and most iconic baseball team, are coming together to transform the way the world experiences Japanese baseball. By blending Japan’s deep-rooted baseball tradition with cutting-edge innovation, this collaboration is redefining the sport’s culture in Japan. With the Tokyo Giants' vast fanbase both locally and globally, Nike is reaching millions and creating experiences that especially resonate with the Gen Z audience through dynamic campaigns and fan-first moments.

At the heart of this collaboration is the TYO Swoosh logo, a powerful fusion of Nike’s legendary swoosh and the vibrant energy of Tokyo, representing the seamless blend of sport, city life, and pop culture. Key players like Kazuma Okamoto, Shosei Togo, Taisei, and Shogo Asano, alongside cultural icons like IO, MONEYHORSE, ASUPI, and Riehata, bring the campaign to life, showcasing the diverse faces of the partnership. The launch also highlights the Tokyo Giants Women’s Team, breaking new ground in the sport’s history and driving the growth of women’s baseball, helping to elevate its visibility and influence both in Japan and around the world.

A campaign highlight, the Street Snaps Campaign, invited everyday people to style the Giants’ jerseys in their own way, merging fashion and sport in a way that celebrates Tokyo’s fashion scene, individuality, and creativity. Nike and the Giants are reshaping the future of baseball, blending sport, culture, and style to inspire a new generation of athletes and fans worldwide.