Under the tagline “There’s a Story Worth Talking About,” a high-energy, 30-second spot launched. A fast-cut montage connecting the shows everyone was bingeing, quoting, and sharing in Japan. From Sanctuary to Squid Game Season 2, The Queen of Villains, Boyfriend, The Land Scammers, and The Memory of Goodbye, the campaign celebrated the stories that defined the year.

Broadcast nationwide and across social media, the film became a conversation starter of its own, with surprise cameos from stars like Yoshimi Tokui, Dump Matsumoto, and comedy duo Chocolate Planet.