When the MLB season kicked off in Tokyo, Nike brought the heat to Shibuya.

To mark the moment, Nike athletes Yoshinobu Yamamoto, Rōki Sasaki, Dansby Swanson, and Jordan Brand athlete Mookie Betts took over one of Japan’s busiest intersections, delivering bold, unapologetic messages about the mindset it takes to win.

Their stories, built on discipline, determination, and an unshakable will to win, lit up the heart of the city. With towering billboards, digital screens, and social amplification, the players made one thing clear: the best in baseball had come to Tokyo with one goal, to win.